Last week, a bit of news came out that I thought might interest some of you.

 

Imagine shooting photos or capturing movies, and having those images and video clips being automatically uploaded to the cloud, straight from your camera, where they can immediately be accessed, uploaded to the web, archived, or edited by an assistant or employee.

 

In the Spring of 2023, this powerful integration is coming to the X Series. In partnership with Adobe, the Fujifilm X-H2S will be the world's first mirrorless camera to feature "Camera To Cloud" integration with Adobe's Frame.io service.

 

As part of Adobe's Creative Cloud package, Frame.io allows content creators to get video and stills from your camera to the rest of your team, or to your collaborators, even if they're located around the world. 

 

They can begin reviewing clips on a computer or mobile device, editing a video project with proxy files, compiling images or video to hard drives for backup or shipping to clients, or prepping images for immediate upload to a website, news service, or an online store.

 

If you're a videographer, a pro wedding, sports, event or festival shooter or a commercial assignment photographer, then this kind of connectively offers incredible benefits and radically increased efficiency in your workflow.

 

You'll be able to deliver RAW files, high quality JPEG or HEIF images, or Apple ProRes video files straight from the camera, when the X-H2S is paired with the FT-XH File Transmitter.

 

Now I realize that not every photographer will find this to be a useful benefit in their workflow, but for those who do, imagine what you could do with this kind of connectivity.

 

Fujifilm's Camera to Cloud integration will be enabled via firmware update sometime in the spring. Until then, you'll have plenty of time to let your imagination run wild and think of ways you could make use of this kind of technology. 

 

Thanks for reading and take care!