Hi ,

In case you missed it, FUJIFILM announced the brand new X-T50, this week, which brings the fantastic performance of the 5th Gen X Series camera into this much-loved, smaller, compact and more affordable X Series design.

I've already posted my "first look" video, where I share my thoughts about this exciting new camera, and why you might even consider an X-T50 over the new X100VI, which are really hard to get right now.

A huge upgrade from the X-T20/30, the new X-T50 has the same high resolution 40MP X-Trans CMOS HR sensor and X-Processor 5 that's found on the X-T5 and the X-H2. This gives it identical image quality to these two flagship cameras, as well as the same high-powered 5th Gen features, like SUBJECT DETECTION AF, 180,000/sec Electronic Shutter, the new REALA ACE Film Simulation, 7.0 stops of in-Body Stabilization, and up to 20 fps shooting speeds.

It also has vastly upgraded video specs, with 4K, 6.2K 4:2:2 10-bit video shooting, as well as built-in Frame.io Camera-to-Cloud integration.

Body design is similar to the X-T20/20, but with the addition of a brand new Film Simulation dial, where you can instantly choose one of 8 classic Fuji film sims, and save up to 3 others to the other dial slots as well. I think this is a really cool feature! 

I've long been a fan of these smaller sibling cameras, and was one of the orginal photographers to test the X-T10 before it was announced back in 2015. I used that camera extensively and have always thought that these little X-T models are the best performing and most fun, creative mirrorless cameras for the money. 

FUJIFILM also announced a brand new 16-50mm weather sealed kit lens, which is 1/4 lb lighter than the old 18-55, and performs even better with the new 40MP sensors. 

You can watch my X-T50 video here. Even if you're not interested in the X-T50, it's exciting to see what's coming down the line for future 5th gen models. 

The X-T50 ships on June 17 and comes in Silver, Black and Charcoal Silver. You can preorder the camera here.

See more info about the X-T50 here at the FUJIFILM website.

Thanks for reading and happy shooting!